DEPARTMENT OF INDUSTRIAL DESIGN
ABOUT DEPARTMENT
FIRST PROFESSIONAL DEGREE IN INDUSTRIAL DESIGN
IMPORTANT COURSES
The key courses offered for Industrial Design revolve around developing design solutions, ideation, prototyping and project management. Essential knowledge and skills will be imparted, dealing with history of Design, Research Methodology, Sketching and Visualization, Technical Drawing, Materials and processes, as well as marketing and entrepreneurship.
UNIQUE FEATURES
Continuing in studio based learning tradition of SADA, students in this program will develop a Design-centric approach to real world problem-solving at numerous levels of complexity. With collaboration and input from established NUST schools, the industry, and professionals from diverse background, the program promises to enrich the students in a multitude of skills. Radical and creative thinking will be promoted through experimentation in the studios and workshops, as well as seminars.
Rapid prototyping and digital ideation technologies will be introduced to the students to enable competitiveness in the international market and aims to be recognized amongst the best design schools in the region, by producing competitive Designers.
Associated Careers
Upon completion of the B.ID Degree and relevant office practice experience, students have an option to work directly with numerous industry oriented offices in various capacities. The B.ID Program recognizes that design is an activity that fundamentally shapes our world and influences the processes of change. SADA aims for its students to find their own place, from where they can lead or contribute to these processes. Although there will be a focus on product and furniture design, there is no limitations to the field; understanding very well that most of tomorrow’s products and services do not yet exist today.
Aim of the course is to integrate forward-thinking and engage with new possibilities, to engage with design as a cultural activity in the context of art, society, the environment, humanity, technology, and diverse forms and scales of production. The nature of the course is pluralistic; encouraging diversity in thinking, opinions and ideologies.
Head of Department Message
Raja Mubashir Karim
It is a matter of immense pride to lead the Industrial Design program at the School of Art, Design and Architecture (SADA), NUST, and to witness its evolution into a dynamic platform for design education, innovation, and professional excellence. Established in 2012 with collaborative support from Middle East Technical University (METU), Ankara, the program has steadily evolved into a thriving academic discipline, nurturing talented designers who contribute to Pakistan’s industry and pursue advanced studies at leading international institutions. This journey reflects the dedication of our faculty, the creativity of our students, and the continued support of our academic and industry partners. Industrial Design extends far beyond the creation of products; it is a discipline that brings together human-centred thinking, creativity, technology, and research to address real-world challenges. By transforming insights into meaningful solutions, industrial designers have the potential to improve everyday experiences, advance sustainable practices, strengthen industries, and contribute to economic development. At SADA, we encourage our students to question conventions, explore possibilities, and develop innovative solutions through rigorous research, iterative design processes, and hands-on experimentation. Our students’ projects reflect this commitment across diverse areas, including consumer products, furniture, home appliances, transportation, and emerging design applications. Through industry engagement, interdisciplinary collaboration, and exposure to professional design practice, we strive to equip our graduates with the knowledge, skills, and vision to contribute meaningfully to an evolving global design landscape. As we look to the future, our ambition is to strengthen the role of Industrial Design in shaping a more innovative, sustainable, and human-centred society. I extend my sincere gratitude to our dedicated faculty, visiting jurors, industry collaborators, alumni, and all those who have contributed to the growth and success of this program. Together, we remain committed to advancing design education, fostering innovation, and preparing the next generation of designers to make a lasting impact in Pakistan and beyond.
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