The key courses offered for Industrial Design revolve around developing design solutions, ideation, prototyping and project management. Essential knowledge and skills will be imparted, dealing with history of Design, Research Methodology, Sketching and Visualization, Technical Drawing, Materials and processes, as well as marketing and entrepreneurship.

Continuing in studio based learning tradition of SADA, students in this program will develop a Design-centric approach to real world problem-solving at numerous levels of complexity. With collaboration and input from established NUST schools, the industry, and professionals from diverse background, the program promises to enrich the students in a multitude of skills. Radical and creative thinking will be promoted through experimentation in the studios and workshops, as well as seminars.

Rapid prototyping and digital ideation technologies will be introduced to the students to enable competitiveness in the international market and aims to be recognized amongst the best design schools in the region, by producing competitive Designers.

Associated Careers
Upon completion of the B.ID Degree and relevant office practice experience, students have an option to work directly with numerous industry oriented offices in various capacities. The B.ID Program recognizes that design is an activity that fundamentally shapes our world and influences the processes of change. SADA aims for its students to find their own place, from where they can lead or contribute to these processes. Although there will be a focus on product and furniture design, there is no limitations to the field; understanding very well that most of tomorrow’s products and services do not yet exist today.

Aim of the course is to integrate forward-thinking and engage with new possibilities, to engage with design as a cultural activity in the context of art, society, the environment, humanity, technology, and diverse forms and scales of production. The nature of the course is pluralistic; encouraging diversity in thinking, opinions and ideologies.

Head of Department Message


It has been a long and strenuous, yet fruitful journey for the Industrial Design program at SADA and it gives me immense pride to lead this program which has become a renowned space for immensely talented, prospective Industrial Design students and home to some of the best design faculty in the country. What started off as a concept of a design school in 2012, with collaborative support from the Middle-East Technical University (METU), Ankara, has now progressed on to becoming a fully-functioning degree program with design graduates working in the industry all over Pakistan, as well as making their mark abroad by securing admission into international institutes of higher design education. Industrial Design is a field which in itself has the potential to change the fortunes of a nation by bringing in new economic paradigms and concepts that solve problems at a very basic and human level, it is for this reason that problem-solving, design-thinking and ideation are key skills demanded by an ever-increasing number of businesses, corporations and especially entrepreneurial start-ups. The projects conceptualized and presented by SADA graduates are the result of countless hours of research, ideation and design iterations and present an attempt at tackling key issues relating to the domains of everyday Product and Systems Design, whether it is furniture, home-appliances, transportation design, or a range of new innovative concepts. I extend my gratitude to the principal, Ar. Sikandar Ajam Khan, for giving industrial design an opportunity to grow in the most adverse of conditions and to all those who have helped this program flourish in any way and in particular the visiting jurors and design faculty, which has played an important role over the years in bringing the design students to an international level.

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To achieve this goal, we plan to provide students with a sound and extensive base of knowledge from their first semester by introducing the Basics of Design. We believe in learning by doing. We are one of the very few Pakistani schools with a studio culture for the first-year foundation course.

Our studios aim at creating an expressive and participatory environment through slide talks, seminars, guest lectures, practical assignments, film screenings and workshops. A diverse mixture of first year assignments attunes students to work with a variety of materials and skills whereas the studio projects help students discover their individual voice and personal expression through freedom and creative learning.

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