In a significant step toward enhancing Industry–Academia collaboration, the School of Art, Design and Architecture (SADA), NUST, has entered into a formal partnership with Adonis (Tayraak), a prominent name in the footwear industry. The signing ceremony was held at SADA on 21 November 2025, where the Memorandum of Understanding was officially endorsed by Mr. Mannan Tariq and Principal SADA, Ar. Abdul Qayyum Khan.

Under this collaboration, Adonis will contribute to academic enrichment by delivering lectures, seminars, and specialized training sessions to students. The company will also offer technical support in footwear prototyping, enabling students to translate design concepts into real market-ready products. Additionally, selected student designs will be considered for commercial launch under the Adonis brand in the future, offering learners tangible industry exposure and career pathways.

This initiative was made possible through the efforts of Mr. Shahzad Khan, Instructor for Footwear at SADA, with support from Dean Ar. Safi Ullah and Head of Department (Industrial Design), Mr. Rao Shahzaib Khan.

This partnership represents an important milestone in bridging academic excellence with real-world industry practice, fostering innovation, skill development, and future opportunities for students.

MOU Signing Ceremony 2025 – NUST School of Art, Design & Architecture